TRAKSCOPE
DATA-MINING OPTIMISES YOUR SALES FOCUS
With over 25 years of data collection we have a wealth of past and current Sub-Contractor information available within virtually every construction sector, as Structural Fire Protection and Fire-Stopping products are widely used throughout most trade disciplines ie:- Steelwork/RC frames/Brick & Block/M&E/HVAC/Drylining/Ceilings/Cladding /Fit-Out/ Flooring/Roofing etc.
TRAKSCOPE
DATA-MINING OPTIMISES YOUR SALES FOCUS
With over 25 years of data collection we have a wealth of past and current Sub-Contractor information available within virtually every construction sector, as Structural Fire Protection and Fire-Stopping products are widely used throughout most trade disciplines ie:- Steelwork/RC frames/Brick & Block/M&E/HVAC/Drylining/Ceilings/Cladding /Fit-Out/ Flooring/Roofing etc.
MARKETING SEGMENTATION
All filtered project data can be analysed to comprehensively assess market segmentation by confirming principal main contractor awards, sub-contractor awards, total build value, linkage between sub-contractors and main contractors, competitor activity and so on.
This analysis built up over a period of time, can sharply focus & influence a company’s sales and marketing strategy. Trakscope provides this very important data-mining function which often has a commercial influence on either supporting or terminating the weakest areas of operation or focusing on the strongest.
MARKETING SEGMENTATION
All filtered project data can be analysed to comprehensively assess market segmentation by confirming principal main contractor awards, sub-contractor awards, total build value, linkage between sub-contractors and main contractors, competitor activity and so on.
This analysis built up over a period of time, can sharply focus & influence a company’s sales and marketing strategy. Trakscope provides this very important data-mining function which often has a commercial influence on either supporting or terminating the weakest areas of operation or focusing on the strongest.
Sales and marketing resources may often be mis-used by inadequate market intelligence and it’s vital that companies target those areas where the highest yield and opportunities exist to maximise profits.
STAY FOCUSED WITH TRAKSCOPE
Sales and marketing resources may often be mis-used by inadequate market intelligence and it’s vital that companies target those areas where the highest yield and opportunities exist to maximise profits.
STAY FOCUSED WITH TRAKSCOPE
